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direct-to-consumer brands Blue Apron Cuts Marketing Spend As Customers, Orders Decline by Steve Ellwanger , November 8, 2022 D2C meal-kit delivery provider Blue Apron Holdings’ bid for growth and profitability is facing stiff headwinds in the form of a declining customer count and uncertain financial liquidity. Although price increases helped the company raise its average … Continue reading Blue Apron Cuts Marketing Spend As Customers, Orders Decline
Teenage Engineering’s ‘Field’ products are testing customer loyaltyThe design-forward music company risks pricing out its most avid fans. J. Trew @itstrew Ten years ago, Teenage Engineering made a splash with the quirky, “boutique” OP-1 synthesizer. The b-word gets quotes because the OP-1 would go on to be a huge hit, enjoying a 10 year … Continue reading Teenage Engineering’s PO-80 Record Factory both cuts and plays vinyl
Meta will limit hiring this year due to slowing revenue growth It will reportedly slow or pause the intake of mid-to-senior level employees. M. Moon @mariella_moon Dado Ruvic / reuters Meta is limiting its intake of new employees as part of its efforts to cut costs due to weak revenue forecasts, according to CNBC … Continue reading Meta cuts hiring plans as it prepares for ‘serious times’
Coinbase is retracting job offers amid hiring freeze The crypto company is also extending the pause on new jobs. J. Fingas @jonfingas June 3, 2022 Sheldon Cooper/SOPA Images/LightRocket via Getty Images Coinbase isn’t just freezing new hires as it grapples with a rough cryptocurrency market. Protocol says Coinbase is now rescinding some of its … Continue reading Coinbase cuts roughly 1,100 jobs amid fears of a ‘crypto winter’
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts
Angela Hausman, PhDSeptember 29, 2015 Are you still tied to a cord? More and more folks are cutting the cord — the one connecting them to a cable or satellite box and serving up hundreds of channels they never watch. Smart media companies, like CBS and HBOGo, are poised to capitalize on Internet media with … Continue reading How Long Before Your Market Cuts The Cord?
Site says the system it has in place can fight an attack in milliseconds versus the four-plus hours it would have taken a year ago. Amy Gesenhues on February 20, 2015 Pinterest has upped its game against spam, claiming to have cut the number of Pinners who click on spam in half during the last … Continue reading Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half
January 15, 2015 , Amanda Saunders Woodside Petroleum has advised it is set to cut capital investment this year after the plunge in crude oil prices, despite reporting record sales for the full year. The collapse in oil prices is also contributing to as much as $US400 million in write-downs that Woodside flagged for its assets … Continue reading Woodside cuts despite record sales
Jessica Authier December 16, 2014 The number of times Facebook has announced changes to its algorithm is enough to make any social media strategist or community manager throw up his or her hands in defeat. But, perhaps this isn’t such a bad thing, after all. The latest On Nov.14, News Feed FYI published the … Continue reading Good News! Facebook Cuts Brands’ Reach Again
