The customer experience is the starting point in building technology to solve problems to improve everyday experiences. Henry Hernandez-Reveron on September 9, 2019 We’ve evolved from “marketing to customers” to”being customer-centric” to the “customer experience (CX).” Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or … Continue reading How to use CX-led architecture to transform your business →