How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019 This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
Syed Balkhi — November 14, 2019 Follow @SyedBalkhi Cyber Monday (the Monday after Thanksgiving) is one of the biggest shopping days online. If you want to take advantage of the opportunity to skyrocket your sales, you need to come up with a Cyber Monday email strategy. With email marketing, you can send your Cyber Monday … Continue reading How to Create Better Cyber Monday Emails
Amanda Clark — October 30, 2019 Follow @GrammarChicInc Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to … Continue reading 4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. Robin Kurzer on December 12, 2018 As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic marketers are pushing sales and promotions well past the weekend. But are … Continue reading Why some marketers say Cyber Week is just too long
Search Volume Declines The Week Of Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Searches declined on engines Google and Bing as well as on Amazon for the seven days ending December 1 — which means the decline, compared with the prior week, includes the number of searches conducted on Cyber Monday. … Continue reading Search Volume Declines The Week Of Cyber Monday
Dave Sutton — November 27, 2018 — November 27, 2018 905513 / Pixabay It was just about thirteen years ago that companies rolled out the very first post-Thanksgiving weekend online sales bonanza. The Monday after the holiday had never been a big sales day, but by 2008 more than 80% of online retailers were participating … Continue reading 5 Unstoppable Cyber Monday Trends
Jeremy Souza — November 27, 2018 — November 27, 2018 All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you … Continue reading How to Maximize Your Black Friday & Cyber Monday Email Data
Slye Joy Serrano — November 26, 2018 Follow @SlyeJoy — November 26, 2018 It’s that time of the year again! The holiday shopping season is now upon us. Retailers and consumers are both clamoring to be part of the action on the holiday shopping season. With e-commerce bringing the shopping frenzy to new heights, Adobe … Continue reading Last Minute Cyber Monday Marketing Tips You Can Use
How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear. Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018 With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
