Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud by Laurie Sullivan @lauriesullivan, July 1, 2020 Ad-fraud prevention firm CHEQ on Wednesday moved its ad verification services to support paid search and paid-search advertising. The service, called CHEQ PPC, expands the company’s offerings beyond impression-based programmatic advertising. The goal is to help companies avoid losing … Continue reading Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Tag Archives: Cybersecurity
Cybersecurity Best Practices Every Enterprise Should Follow in 2020 [Infographic]
Rakesh Soni — February 11, 2020 Lack of awareness in protecting customer’s sensitive data can lead to severe repercussions. Therefore, enterprises should be able to predict potential cybersecurity risks and invest more in building strategies against hackers. But then, those strategies don’t have to be complicated. In fact, simplifying your approach towards cybersecurity (or cybercriminals … Continue reading Cybersecurity Best Practices Every Enterprise Should Follow in 2020 [Infographic]
How Should Small Businesses Measure Cybersecurity?
Dan Fries — November 4, 2019 How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond … Continue reading How Should Small Businesses Measure Cybersecurity?
Cybersecurity for marketers: Teamwork is key to protect data
Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. Sam Bocetta on February 11, 2019 There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it … Continue reading Cybersecurity for marketers: Teamwork is key to protect data
7 Cryptocurrency Cybersecurity Facts for Enterprise Leaders
Ronald Corker Sr. — August 23, 2018 — August 23, 2018 Photo by Andre Francois on Unsplash Amid the curiosity and hype surrounding cryptocurrency, cybersecurity is growing in importance as the financial instrument gains considerable traction. The interest surrounding the resource has catapulted it – and its underlying technology called blockchain – into the spotlight. … Continue reading 7 Cryptocurrency Cybersecurity Facts for Enterprise Leaders
5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly
5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly (Source) Online stores are some of the most demanding websites in terms of development and maintenance. This shouldn’t come as a surprise. Apart from the truckloads of high-quality product images, there are dozens of other site components you need to put together to keep your … Continue reading 5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly
The impact of GDPR on marketing technology and cybersecurity
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance. Travis Wright on August 2, 2017 Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in … Continue reading The impact of GDPR on marketing technology and cybersecurity
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