Tag Archives: Cycle

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now →

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Digital Tools

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends. The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact →

7 HR Software Types to Enhance Every Stage of the Employee Life Cycle

Business Software

Saajan Sharma June 23, 2020 Employees are the most valuable assets of an organization. Businesses make and break because of the management and efficiency of the workforce of a corporate establishment. So, providing a fostering environment and nurturing its working professionals is the responsibility as well as the need for an employer. Now, there are … Continue reading 7 HR Software Types to Enhance Every Stage of the Employee Life Cycle →

4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)

Agency Business

Veronica Krieg — May 18, 2020 Throwing a cloak of invisibility over your metrics drains agent performance. When your agents don’t know how they’re measured or what metrics to hit, burnout looms on the horizon and agents can’t reach their full potential. It’s not for a lack of effort, though. It’s because they don’t have … Continue reading 4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain) →

Unhappy Employees = Unhappy Customers: How to Break the Lose-Lose Cycle

Employee Engagement

Vanessa Brangwyn — July 30, 2019 — July 30, 2019 Have you ever walked into a place of business and been treated like a nuisance? Everyone has that experience at some point, and we all know how discouraging it can be. If this happened in a retail store, you may have simply turned around and … Continue reading Unhappy Employees = Unhappy Customers: How to Break the Lose-Lose Cycle →

2019 Resolution: Marketers, Stop the AI-Hype Cycle

Year Resolutions

2019 Resolution: Marketers, Stop the AI-Hype Cycle by Thomas Vincent , January 4, 2019 Innovation for innovation’s sake is one of the most pernicious issues I see in the tech world right now. Last year, venture capital investments in the AI industry skyrocketed to over $12 billion, almost half of which was invested in the … Continue reading 2019 Resolution: Marketers, Stop the AI-Hype Cycle →

What Is the Project Life Cycle and How to Use It Better?

Project Management

Esther Cohen — June 21, 2018 — June 21, 2018 The project life cycle describes the stages a project goes through as it progresses from start to finish. A well-defined life cycle brings order and structure to the project. This article will demystify the project management lifecycle and help you run better projects. Few things … Continue reading What Is the Project Life Cycle and How to Use It Better? →

4 Lessons We Learned From the Vicious 2017 News Cycle

Lessons Learned

Erik Huberman — January 31, 2018 Follow @ErikHuberman — January 31, 2018 2017 was a nail-biter of a year for everyone, regardless of political or business affiliations. With a new president, booming social media, and constant shake-ups across industries, most of us could barely keep up. Now that 2018 is here, though, smart business leaders … Continue reading 4 Lessons We Learned From the Vicious 2017 News Cycle →

2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018

Business Development

Matt Ambrose — December 28, 2017 Follow @mattambrose — December 28, 2017 Shutterstock Create your own opportunities, instead of waiting for them to arrive How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck style? Or find yourself scrambling for change on … Continue reading 2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018 →

The vicious cycle of ROAS targets is killing your business

Return On Investment - ROI

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017 Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business →