Tag Archives: Cycle

Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle

Kaitlin StichMarch 24, 2015 Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more engaging experiences for prospective business buyers, while also offering more data collection opportunities for marketers. The result is more actionable customer engagement … Continue reading Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle →

The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure

Entrepreneurship

Jeff DeGraffMarch 3, 2015 There’s something that leaders don’t tell you about success. It occurs in a seemingly inverse order: after failure and then before it. It’s the strange cycle that characterizes all innovation: the failure that comes with experimentation actually teaches us the lessons necessary for success and the success that comes with growth … Continue reading The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure →

Social Selling: How to Reach Buyers Earlier & Shorten the Sales Cycle

Social Media Retail

Megan Van VlackMarch 1, 2015 Sales and marketing professionals both know, when it comes to reaching a prospective buyer and closing a deal — timing is everything. As the sales industry advances and consumer purchasing evolves, the research, technology and training that goes into closing a deal has changed. Over the past few years, the … Continue reading Social Selling: How to Reach Buyers Earlier & Shorten the Sales Cycle →

5 Stages of the Human Resources Life Cycle in Need of Improvement

Human Resources

Margaret JacobyFebruary 22, 2015 Like many other areas of life and business, human resources has a unique life cycle. However, instead of focusing on the biological aspects of development, the HR life cycle involves the stages employees go through and the role HR takes on during those stages. Each stage of the human resources life … Continue reading 5 Stages of the Human Resources Life Cycle in Need of Improvement →

Search Types & The Buying Cycle

Content Marketing

Cody JensenFebruary 5, 2015 Standing out on the web is a complicated issue that can spell success or disaster for a website. If a website is not able to differentiate themselves from their competitors, they will not be able to generate interest, and will become a failure. It is important for any business, whether they … Continue reading Search Types & The Buying Cycle →

How To Tailor Copy To Customers In Different Stages Of The Buying Cycle

Search Engine Optimization

by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle →

How To Hack The B2B Buying Cycle

B2B

Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time. Rachel Balik on November 14, 2014 At this point, it’s pretty common knowledge that two-thirds or more of the B2B buying cycle takes place before the buyer reaches out … Continue reading How To Hack The B2B Buying Cycle →

The Virtuous Cycle And The End Of Arm’s-Length Marketing

Marketing Guide

by Gord Hotchkiss, October 29, 2014 Last week I wrote what should have been an open and shut column, looking at why SEO never really lived up to the potential of its business opportunity. Then my friend Scott Brinker had to respond with this comment: “Seems like Google has long been focused on making SEO … Continue reading The Virtuous Cycle And The End Of Arm’s-Length Marketing →