April 19, 2024 Japanese doctors sue Google over false reviews to highlight the platform’s dangers The damages they are seeking are symbolic, about 23,000 yen ($150) per plaintiff. BY Associated Press A group of Japanese doctors has filed a civil lawsuit against U.S. search giant Google, demanding damages for what they claim are unpoliced derogatory and … Continue reading Japanese doctors sue Google over false reviews to highlight the platform’s dangers
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.” Steve Petersen on January 20, 2023 I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the … Continue reading The dangers of saying ‘no’ in martech
Daniel Burrus — July 24, 2019 Follow @DanielBurrus — July 24, 2019 Every successful company and organization inevitably must confront a powerful question: Is what got us to where we are helping us move forward or holding us back? Your company or organization may be thriving, but is this record of success sustainable and can … Continue reading The Dangers of Legacy Thinking
John Hall — March 12, 2019 Follow @JohnHallCOMO — March 12, 2019 Businesses tend to treat Generation Z like Millennials at their own peril. The latest generation to join the workforce is more than just a younger breed of those who came before. They are hungrier, more technologically savvy and less forgiving of leaders who … Continue reading The Dangers in Leading Your First Gen Z Hires
Bob Van Rossum — October 15, 2018 Follow @BobVR — October 15, 2018 Walk into the MarketPro offices on any given morning and you’ll that see we are big fans of Starbucks. So, we found it interesting that in an internal letter sent to employees, CEO Kevin Johnson stated that Starbucks would be making major … Continue reading 4 Ways CMOs Can Avoid the Dangers of Complacent Leadership
Brett McIntyre — July 25, 2018 Follow @216Marketing — July 25, 2018 A modern applicant most likely about their personal, social and even professional lives stashed away on one or more social media platforms. This is just the reality of modern life. People – often unthinkingly – post the minutest details of their lives on … Continue reading The Dangers Of Doing Your Own Social Media Background Checks
Chris Pitt — June 19, 2017 Follow @Pitty_C— June 19, 2017 For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimization – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard … Continue reading The Dangers of Data Overload and Decision Fatigue
by Blair SymesSeptember 20, 2016 Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and … Continue reading The Dangers of Not Attributing Customer Calls to Digital Marketing
Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time. Chad White on July 12, 2016 “If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also the … Continue reading Redefining success: 3 dangers of email conversion inflation
Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time. Chad White on July 12, 2016 “If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also … Continue reading Redefining success: 3 dangers of email conversion inflation
