eBay Data Shows How Holiday Ads Influence Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2024 Consumers have expectations for the holiday shopping season. Based on consumer feedback, eBay details trends in a report that launched Monday, including estimates of how ads influence buying decisions. Overall, 21% said advertisements help them find the best … Continue reading eBay Data Shows How Holiday Ads Influence Consumers
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. Christie Ray Harrison on November 4, 2024 Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. … Continue reading 3 tips for cutting through the DTC noise with marketing data
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to … Continue reading 12 ways to use a customer data platform
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
October 19, 2024 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows Only 4.4% of adults actually have the disorder, but far more are misdiagnosing themselves. BY Sarah Bregel In recent years, we’ve heard a lot about “neurodivergence” on social media, including genetic disorders such as Attention Deficit Hyperactive Disorder (ADHD). The … Continue reading 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
September 30, 2024 Do you qualify for the high end of a salary range? Probably not, says new data A new report from Glassdoor finds that new hires are actually more likely to be offered a lower salary than they expect—regardless of what the job listing says. BY Pavithra Mohan As more companies have started posting … Continue reading Do you qualify for the high end of a salary range? Probably not, says new data
VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Kim Davis on September 24, 2024 A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled … Continue reading Data collaboration improves ad metrics for Canada’s VIA Rail
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a … Continue reading What to do when your vendor has a data breach
