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Tag Archives: Data

Pivoting To Performance KPI Management Draws On Data

Pivoting To Performance KPI Management Draws On Data by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2025 The prediction became clear a decade ago that AI automation would replace manual tasks for everything from factory and manual labor to buying advertising media and tracking metrics and measurements based on key performance indicators (KPIs). I would … Continue reading Pivoting To Performance KPI Management Draws On Data

Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT

Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2024 Ad agencies, publishers and brands have quietly complained that artificial intelligence (AI) generated search can bury content, but several industry veterans have developed tech that tracks query results to determine website visibility. Klaus-M Schremser, Josef … Continue reading Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT

How Experian is using data to unlock financial power for everyone

By embracing its identity as a data company, Experian is driving innovation in credit building and consumer financial tools. BY Sam Becker Figuring out who’s creditworthy is getting more complicated, and millions of Americans are stuck with “thin files” or are considered credit invisible. That means they’re struggling to borrow or access credit, while lenders miss … Continue reading How Experian is using data to unlock financial power for everyone

OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations

OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations by Laurie Sullivan , Staff Writer @lauriesullivan, December 11, 2024 Apple has integrated its voice assistant on its iPhone and other devices with OpenAI’s artificial intelligence, as part of a series of updates announced by the tech giant Wednesday. The more interesting part of the announcement is what these … Continue reading OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations

Why personality data is key to scalable B2B marketing

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success. Scott Gillum on December 5, 2024     “You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns.  If you go too deep into understanding prospects’ or customers’ … Continue reading Why personality data is key to scalable B2B marketing

Improving customer experience with zero-party data: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience. MarTechBot on November 25, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Improving customer experience with zero-party data: Best of the MarTechBot

How insider trading data helps navigate market volatility

Analyzing expert trade data allows retail investors to make more informed financial decisions. BY Clemen Chiang Potential stock market volatility is a concern for 45% of retail investors, according to a recent FTSE Russell study. Amid volatility, it’s easy to get swept away by emotions like fear of missing out (FOMO). Retail investors have to navigate … Continue reading How insider trading data helps navigate market volatility

How marketing data can make your performance review go from stress to success

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024   It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success

5 ways to use project management data to enhance operational best practices

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024   Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices

DemandScience and Terminus merge, keeping data at the center of B2B marketing

These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. Mike Pastore on November 13, 2024 The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying … Continue reading DemandScience and Terminus merge, keeping data at the center of B2B marketing