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The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results. Greg Kihlstrom on January 23, 2025 What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members … Continue reading How to promote data literacy in your marketing team
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. Shiv Gupta on January 15, 2025 As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, … Continue reading 4 ways to correct bad data and improve your AI
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025. Chris Wood on January 14, 2025 In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to … Continue reading Data, AI and advertising: 2025 predictions
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust. Jeanne Jennings on January 13, 2025 Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content … Continue reading Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. Kath Pay on January 10, 2025 AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox … Continue reading Are these email subject lines deceptive, clever copywriting or bad data at work?
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. Kim Davis on January 8, 2025 Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on … Continue reading Martech stack complexity fragments audience data
Pivoting To Performance KPI Management Draws On Data by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2025 The prediction became clear a decade ago that AI automation would replace manual tasks for everything from factory and manual labor to buying advertising media and tracking metrics and measurements based on key performance indicators (KPIs). I would … Continue reading Pivoting To Performance KPI Management Draws On Data
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2024 Ad agencies, publishers and brands have quietly complained that artificial intelligence (AI) generated search can bury content, but several industry veterans have developed tech that tracks query results to determine website visibility. Klaus-M Schremser, Josef … Continue reading Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
