Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
Do you have all the data you need? If you don’t, here are the issues to look at when picking a data enrichment provider. Constantine von Hoffman on August 20, 2024 The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing … Continue reading How to choose a data enrichment solution
National Public Data confirms breach that exposed Americans’ social security numbers The billions of records stolen from the company had been leaked online mariella moon Sat, Aug 17, 2024 Glowimages via Getty Images A data dump that contains 2.7 billion records of personal information for people living in the US, including their … Continue reading National Public Data confirms breach that exposed Americans’ social security numbers
Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on August 16, 2024 Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. … Continue reading The marketer’s guide to conquering data quality issues
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
Economic Data Predicts Uneven Growth by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2024 Consumer retail interest has begun to “sputter” despite an increase of activity, according to economic index data released Tuesday from Zeta Global. The Zeta Economic Index (ZEI), powered by generative AI (GAI), debuted in June. On Tuesday the company released July’s numbers. … Continue reading Economic Data Predicts Uneven Growth
Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2024 Whether or not agencies, brands and publishers agree with policy changes that Google made around third-party cookie deprecation, the company has not stopped its efforts to make consumer privacy a priority, … Continue reading Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency. Kate Gundlach Roberts on July 30, 2024 Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, … Continue reading How to use project management data to inform your marketing hiring strategy
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
