Salesforce Data Cloud is raining personalized experiences on Principal Financial Group’s B2C and B2B2B businesses. Kim Davis on July 19, 2024 Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. … Continue reading How Salesforce Data Cloud supports CX for Principal Financial
Meta Event Coverage Stats Compare Browser And Server Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2024 Advertisers using Meta’s conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company’s platforms. The tool has the potential of improving ad targeting … Continue reading Meta Event Coverage Stats Compare Browser And Server Data
July 15, 2024 New government data shows working from home is here to stay Despite return-to-office mandates, new data shows that many Americans are still doing some or all of their work from home—and with a shorter workday. BY Chris Morris Four years ago, a sizable percentage of the U.S. workforce was trying to figure out … Continue reading New government data shows working from home is here to stay
July 12, 2024 AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers The telecom giant said it had delayed disclosure of the incident due to an investigation by the DOJ. Here’s what to know. BY Tracy Brown Hamilton AT&T has disclosed a significant data breach that compromised user … Continue reading AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024 Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
July 09, 2024 Evolve Bank says a Russia-linked gang stole millions of customers’ data The Memphis-based company said criminals likely downloaded information such as names, Social Security numbers, and bank account numbers. BY Jessica Bursztynsky Evolve Bank & Trust said this week that hackers accessed millions of customers’ personal data during a recent cyberattack. The Memphis-based … Continue reading Evolve Bank says a Russia-linked gang stole millions of customers’ data
HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. Mike Pastore on July 8, 2024 HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, … Continue reading Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage
Salesforce’s State of Marketing Report finds marketers struggling to activate data and get a full view of customers. Constantine von Hoffman on July 3, 2024 Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. … Continue reading 61% of marketers still relying on third-party data
