The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada. Constantine von Hoffman on June 5, 2024 In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism … Continue reading IAB Tech Lab releases Data Deletion Request Framework
Google Privacy Shakeup And Shakeout After Continued Data Leaks by Laurie Sullivan , Staff Writer @lauriesullivan, June 5, 2024 Google Chief Privacy Officer Keith Enright wrote in a LinkedIn post Tuesday that he will leave the company in the fall. The note comes after a series of high-profile data leaks. “This will be an uncharacteristically personal … Continue reading Google Chief Privacy Officer Leaves After Continued Data Leaks
OpenAI Strikes Gold in Publishing Deals – Data Dates Back To 1857 by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2024 There is no shortage of data from publishing companies to train large language models (LLMs) for OpenAI. Years ago, advertising insiders called data the internet’s gold, but the holy grail at the time was to find a … Continue reading OpenAI Strikes Gold in Publishing Deals – Data Dates Back To 1857
Impact Of AI On Local Search As Seen In The Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2024 SOCi analyzed how generative artificial intelligence tools answer and serve information about local queries. The test of complex searches on each of the six platforms analyzed includes a series of follow-up questions to better understand … Continue reading Impact Of AI On Local Search As Seen In The Data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Janet Driscoll Miller on May 20, 2024 Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data … Continue reading How to archive your Universal Analytics historical data
A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
May 08, 2024 Unlocking big data in commercial real estate By partnering directly with data providers, firms can gain insights that allow them to dispel misconceptions and focus on the most promising opportunities. BY CoStar Strategists at a commercial real estate developer recently had a major “Aha!” moment: The markets they are targeting for new projects … Continue reading Unlocking big data in commercial real estate
Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches. Alicia Arnold on May 8, 2024 The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely … Continue reading The dark side of virtual try-on tools: Safeguarding biometric data
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit
May 01, 2024 Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character Atlassian Rovo, announced today, help organizations access and utilize information that may be dispersed among their many internal tools. BY Sam Becker AI tools have been heralded as a way to improve the output and efficiency … Continue reading Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character
