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Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018
Bill Achola — October 15, 2017 Follow @billachola — October 15, 2017 The world of business is undergoing massive transformations. Being a business graduate, I was used to studying about companies that were big corporate giants. Our classes in marketing would be all about how these companies came up with clever innovative campaigns that were … Continue reading How to Use Data-Backed Influencer Marketing to Grow Your Startup Business
Richard Smith — January 27, 2017 Follow @MeRichardsmith— January 27, 2017 2017 is already upon us and before we could even know, the month of January is about to end. For the last few days, we did see a lot of SEO predictions plaguing the internet but it’s time readers get the actual overview of … Continue reading Weirdest SEO Epiphanies for 2017: 9 Guaranteed, Data-Backed Predictions
by Karen TaylorAugust 27, 2016 Did you know that today’s ever-expanding popularity of apps, games and the Internet of Things is changing consumers’ opinions of your website? In fact, these digital experiences are becoming so sophisticated that consumers are expecting great customer experiences everywhere they go online—including your site. Defining a great customer experience refers … Continue reading 3 Data-Backed Insights for High Performing Business Websites
Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
Louis FoongMarch 20, 2015 Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful tools for getting your message to interested prospects. It’s therefore worth taking a look at the data … Continue reading Power Up Your Email Using These 7 Data-Backed Tips [Infographic]
