Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database
Tag Archives: Database
Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
How to Segment Your Emailing Database Effectively?
Aashish Sharma — December 31, 2017 Follow @ineedseo — December 31, 2017 Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What … Continue reading How to Segment Your Emailing Database Effectively?
The Essential Checklist to Finding a Decent Leads Database Provider
Judy Caroll — December 26, 2017 Follow @JudyCaroll1 — December 26, 2017 B2B businesses without a doubt face certain challenges that get in the way of their revenue goals. For sure, these businesses need to do whatever it takes to place their brand front and center and, more importantly, make sure that they are able … Continue reading The Essential Checklist to Finding a Decent Leads Database Provider
Practical Questions All Small Businesses Should Be Asking Before Choosing a Database Management System
Sujain Thomas — December 22, 2016 Follow @sujainthomas— December 22, 2016 Small businesses struggle day in and day out with budget cuts, the pressure to break even and manage the company data while staying within the permitted budget. The most common question we get to hear from budding entrepreneurs is “what DBMS should I go … Continue reading Practical Questions All Small Businesses Should Be Asking Before Choosing a Database Management System
Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy
Is Your Database Inaccurate or Duplicated? It’s Time to Clean it Up!
by Ringlead Admin July 18, 2016July 18, 2016 Did you know that over 30% of the current records in your database are either duplicates or just bad data altogether? Imagine how much time your sales team is wasting managing those useless leads. Data Cleansing is the process of removing faulty or inaccurate data from any … Continue reading Is Your Database Inaccurate or Duplicated? It’s Time to Clean it Up!
5 Important Points About Database Driven Website
by Sujain Thomas June 11, 2016 Follow @sujainthomasJune 11, 2016 If you are starting in web design, it is easy to get lost in the sea of confusing jargon. It gets worse because every new day comes with new technologies, which require you to stay up-to-date with all these new ideas. One key idea that … Continue reading 5 Important Points About Database Driven Website
Choosing the Right Way to Build Up Your Email Database
by Mike Parry April 9, 2016April 9, 2016 There are a few ways to build up a database – you can encourage people to sign up via your website or in-store, you can collect addresses through industry trade shows and exhibitions or you could even obtain data from list rental companies for people that have … Continue reading Choosing the Right Way to Build Up Your Email Database
How and Why You Should Cleanse Your Email Database!
by Rupert Adam March 6, 2016 Follow @emailcenterMarch 6, 2016 Cleansing the database is not something that gets people up in the morning and to their desks, but leaving it too long will cause your more pain. Read on for why you need to cleanse your email database now and how to go about it. … Continue reading How and Why You Should Cleanse Your Email Database!
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