Tag Archives: DataDriven

How to get the best out of creative talent in a data-driven world

Talent Management

Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world →

How to scale personalization efforts with data-driven marketing

Personalization

Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing →

Why data-driven decision-making is the foundation of successful CX

Data Driven Techniques

How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX →

5 Data-Driven Resolutions for a Great Email Year in 2022

Data Driven Techniques

Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022 →

Creating value when content and experience are data-driven

Content Strategy

GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven →

Data-Driven Attribution as the New Default in Google Ads: What You Need to Know

Google Data Driven Techniques

Susie Marino October 5, 2021 When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred … Continue reading Data-Driven Attribution as the New Default in Google Ads: What You Need to Know →

Here’s a data-driven strategy for better understanding use cases

Data Driven Techniques

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases →

What Every Small Business Needs to Know About Data-Driven Marketing

Small Business

Jill Davis June 16, 2021 As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find … Continue reading What Every Small Business Needs to Know About Data-Driven Marketing →

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