Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes →