Matt Janaway April 12, 2021 Pay-per-click (PPC) ads are the heroes of short-term minded marketers. That’s because paid ads can get ecommerce businesses immediate online visibility and laser-target the audience they want to reach. After all, Google and Facebook are being paid to do it. Even so, ecommerce marketers shouldn’t assume that PPC ads alone … Continue reading How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)
Sourov De March 5, 2021 It’s happening. Zoom fatigue, the dog days of winter, being inside all the time, day 1,258,739 of the pandemic. We might be feeling okay physically, but there is no shortage of reasons why we might be feeling drained mentally. If we’re not physically “sick” is it okay to take a … Continue reading Don’t Give Your Employees Sick Days – Give Them Wellness Days and Disconnect Fridays
Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy. Rodric Bradford on September 15, 2020 Food and technology have been on everyone’s mind in the past six months, and for SAP CX these two worlds collided this spring in a 7-day span when its SAP Commerce Cloud was … Continue reading How a UK food provider went from B2B to D2C in 7 days
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media
Dave Brock — November 30, 2019 Follow @davidabrock Long time followers will know that I’m obsessed with the concept of micro-improvements. The concept of getting 1% better each day, leads to huge gains over the year. I’ve reviewed my process on micro improvements in past posts. I sit down at the end of each day … Continue reading Designing “Good Days”
Kevin Payne — October 30, 2019 Follow @kevintpayne Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction of the digital space and advancing technologies, one would think marketers all over the world would have no problem generating more leads … Continue reading 7 Strategies to Get Your First 100 Leads in 90 Days (or Less)
Rick Goodman — February 24, 2019 Follow @DrRickGoodman — February 24, 2019 I’ve written before about the importance of having the right morning routine—but today, I want to pan back and talk about something even more basic: Simply put, the way you structure your days can have a big impact on your productivity. It’s not … Continue reading Structure Your Days for Maximum Productivity
