On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube
Tag Archives: days
The First 100 Days: What Every New Marketing Leader Needs to Know
Kelly MicKey — January 30, 2019 — January 30, 2019 The first 100 days of a new marketing leadership position can be both exciting and stressful. Whether you are new to your organization or the role, you’ll be tempted to come in and start making changes on Day 1. After all, you’re an experienced marketer … Continue reading The First 100 Days: What Every New Marketing Leader Needs to Know
The Best Days and Times to Post on Social Media [Infographic]
Will Price — September 14, 2017 Follow @lordwilliam — September 14, 2017 The landscape of social media is shifting faster than marketers are able to keep up with it. It seems like just (September 17, 2017) I was adding new people to my Top 8. Now, I’m finding the right pin for my Story and … Continue reading The Best Days and Times to Post on Social Media [Infographic]
How to Motivate Your Employees to Take Vacation Days
Rick Goodman — September 6, 2017 Follow @DrRickGoodman — September 6, 2017 tpsdave / Pixabay You’d think hard-working people wouldn’t need to be told twice to take a vacation—but you’d be surprised. According to some studies, American workers leave more than half their vacation days on the table. That’s a real problem, because it means … Continue reading How to Motivate Your Employees to Take Vacation Days
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search. Andrew Dennis on August 30, 2017 Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I … Continue reading How to rank #1 on YouTube search in 30 days [case study]
8 Out of 10 People Forget Branded Content In 3 Days
By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Time Off, Pays Off: The Science Backing Vacation Days
Angela Murphy — July 25, 2017 — July 25, 2017 Last week, a poignant reminder of the importance of paid time off (and its lack of use) went viral. Madalyn Parker, a Michigan-based web developer, emailed her team to candidly tell them she’d be taking a few mental health days. Her boss was not only … Continue reading Time Off, Pays Off: The Science Backing Vacation Days
It Ain’t Easy, Those Days Are Long Past!
Dave Brock — March 16, 2017 Follow @davidabrock— March 16, 2017 Sales isn’t easy! If it was, it could be totally automated and our customers and companies wouldn’t need sales people. We continue to see those parts of selling carved away, with more effective and efficient channels being leveraged—as they should be! We don’t create … Continue reading It Ain’t Easy, Those Days Are Long Past!
4 steps to ROI-positive marketing attribution in 90 days
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI. Alison Lohse on March 16, 2017 Your marketing attribution solution should have positive ROI and start paying for itself within 90 days of implementation. This goal … Continue reading 4 steps to ROI-positive marketing attribution in 90 days
Master modern marketing technology leadership over 2 intense days
Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017 We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days
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