Victor Iryniuk September 16, 2021 Outbound marketing or “interruption” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but not less effective) than inbound. It requires more creative persuasion because you’re approaching the consumer with a pitch instead of the consumer approaching you for info. For web users, it’s a blatant interruption … Continue reading 5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.
Nicholas Shaw June 7, 2021 Having a great understanding of dead stock, and knowing what you can do about it, can help you get ahead of your ecommerce competitors. Ecommerce is a dog eat dog world where every penny counts, but our definitive dead stock guide will help you get the results you need. Just … Continue reading The Definitive Guide to Ecommerce Dead Stock
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Simone Douglas — April 16, 2020 I heard on the grapevine, OK it was someone posting on LinkedIn, that business networking is meant to be dead in the wake of COVID-19 and I was actually stunned that they thought the world had stopped networking. As many of us rapidly find ourselves and our businesses forced … Continue reading Business Networking Isn’t Dead – It’s Not Even in Hibernation
Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Jennifer Cannon on December 12, 2019 Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing … Continue reading Global email benchmark report finds email isn’t dead – it’s essential
Brian Mikes — July 19, 2019 Follow @betwext — July 19, 2019 Friends, A crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You could buy an entire HOUSE from the catalogue! … Continue reading What Do You Think? Is Email Dead? Share your Thoughts
Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. Larry Cohen on February 27, 2019 Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact … Continue reading Is attribution dead? The answer is yes and no
Taylor Gordon — February 10, 2019 — February 10, 2019 StockSnap / Pixabay Every so often the internet world goes crazy for a shiny new technology and people question whether or not blogging is still worthwhile. Here’s my take: Don’t throw in the towel on blogging just yet. Blogging is still not dead. Here are … Continue reading Why Blogging is Still Not Dead
Annette Franz — January 14, 2019 Follow @annettefranz — January 14, 2019 Sleeping (not dead!) horse image courtesy of Pixabay I challenge you think about things differently in 2019. What got us here won’t get us there, right? I recently came across The Tribal Wisdom of the Dakota Indians, a 1999 article in the Guardian, … Continue reading Resurrecting the Dead Horse Theory
Is Privacy Dead In The Digital Age? What To Do About It: Part I by Peter Friedman , Op-Ed Contributor, July 26, 2018 Let’s face it: Privacy is dead and rigor mortis set in a long time ago — back in the ’60s and ’70s, when computers began to store our data to target and … Continue reading Is Privacy Dead In The Digital Age? What To Do About It: Part I
