Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals
By Grace Carroll February 05, 2023 Facebook buys Whatsapp for $22 billion. American Airlines mergers with US Air: $11 billion. Softbank invests in WeWork: $17 billion. These landmark deals and mergers form the foundations of the business world as we know it. But the story behind the deals—and all their accompanying tensions, dramas and … Continue reading This new podcast wants to get at the drama behind some of the biggest deals
The best budget robot vacuums for 2022Don’t spend a fortune on an autonomous dirt sucker. V. Palladino @valentinalucia Are robot vacuums worth it? What to look for in a budget robot vacuum Best overall: iRobot Roomba 694 Runner up: Shark Ion RV765 Best bang for your buck: Anker Eufy RoboVac 11S We all … Continue reading iRobot’s Roomba 694 is on sale for $199, plus the rest of the week’s best tech deals
Rakuten Travel Research Shows How Consumers Search For Deals by Laurie Sullivan , Staff Writer @lauriesullivan, August 17, 2022 The desire to travel continues to increase, and consumers are ready to spend and search for deals. Rakuten Advertising’s recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade … Continue reading Rakuten Travel Research Shows How Consumers Search For Deals
Sony WH-1000XM4 review: The best just got better Refined design, new features, same price. B. Steele Sony’s WH-1000XM3 noise-canceling headphones have been our top pick since their debut in 2018. The company continued to improve its powerful ANC (active noise cancellation), sound quality and design in the third-gen version of its flagship over-ear model. It … Continue reading The best Amazon Prime Day 2022 deals so far
Xandr Strikes Trial Deals With Six Measurement Companies by Wayne Friedman , April 21, 2022 Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, … Continue reading Xandr Strikes Trial Deals With Six Measurement Companies
Victor Iryniuk November 10, 2021 You’re waiting for Black Friday to buy that large Smart-TV you’ve been wanting for ages, your dad is excited about getting a new tackle for fishing, your mom wouldn’t mind buying a mixer, your wife has been hinting at the Dyson set since August, and your kids are eyeing the … Continue reading Get More for Less: Sweetest Black Friday 2021 SaaS Deals
Colleen Perone March 1, 2021 Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? We’ve got you covered…with tips on how to change your … Continue reading Overlooked Leads: How to Change Your Approach to Closing Deals
Irina Weber November 20, 2020 This has been both an exceptional and difficult year for many reasons. As many businesses still try to recover from the coronavirus crisis, you should do the best to adapt your marketing strategist to the latest consumer trends and increase your online sales. Black Friday and Cyber Monday are two … Continue reading 15 Best Black Friday 2020 Deals for Digital Marketers
Erika Giles November 16, 2020 A common problem that plagues organizations is the disconnect that exists between marketing and sales. Marketing teams may be working their hardest to generate interest so they can draw in leads and prospects for the sales team. However, sales teams may feel like they are toiling most of the day … Continue reading 4 Business Development Process Steps That Close Deals
