Tag Archives: “Dear

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems →

Dear Sales Leader: For the Sake of Your People… Read. Digest. Apply.

Sales Guide

Dan Swift — December 29, 2017 Follow @danjswift — December 29, 2017 If empathy is the ability to experience some of the feelings of pain that another person is feeling, then compassion is the ability to translate that feeling into action. Empathy and compassion are two qualities that can fundamentally transform the growth trajectory of … Continue reading Dear Sales Leader: For the Sake of Your People… Read. Digest. Apply. →

Dear Jobseeker: Navigating the ATS

Job Search

Maren Hogan — July 12, 2017 Follow @marenhogan — July 12, 2017 geralt / Pixabay Although the job market is way better than it was just a few years ago, it’s still no picnic trying to find a job that is a match for both your skills and the culture you want in a career. … Continue reading Dear Jobseeker: Navigating the ATS →

Dear {First Name}, Have We Engaged You Yet?

Email Marketing

by Asad Haroon Follow @B2B_Lead_GenAugust 5, 2016 Or: Is Email Losing Ground as a Lead Generation Channel? Among B2B marketers, the question of the demise (or the continued usefulness, depending on your stance) of email marketing is often hotly debated. Statistics are cited and viewpoints posited, but the verdict is still unclear to many. You … Continue reading Dear {First Name}, Have We Engaged You Yet? →

Dear Boss, You’re Fired: High Profile Firings

Corporate, Personal Development

Business.comFebruary 21, 2015 “I was fired and that’s okay,” Henrique de Castro tells LinkedIn’s Isabelle Roughol, “being fired is part of your career options.” This is an optimistic outlook to have if you’re just getting started in your career. But Mr. de Castro was no fledgling college graduate. He was the Yahoo COO and one … Continue reading Dear Boss, You’re Fired: High Profile Firings →

Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages

Web Management Guidelines

Aurelie ChazalJanuary 22, 2015 Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them.– I don’t … Continue reading Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages →