The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. Gene De Libero on July 3, 2024 Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead … Continue reading How martech vendors can navigate the slow death of net-new deals
March 20, 2024 The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing Whistleblowers such as John Barnett feel a sense of duty to report wrongdoing to uphold their profession’s standards. BY The Conversation A former Boeing employee who raised concerns about the company’s safety and production standards was found dead on … Continue reading The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing
By Mark Wilson Go to just about any fast-food restaurant in the late morning, and you’ll see older adults enjoying a cup of coffee with friends. Head there in the late afternoon, and you’ll encounter teens getting into (just a little) mischief after school. These scenes exist because our fast-food restaurants are more than … Continue reading The death of a place to sit
By Jeff Beer June 11, 2022 The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death
Activision Blizzard continues to remove employees amid misconduct allegations But CEO Bobby Kotick reportedly tried to keep a lid on the exact figures. K. Holt @krisholt January 17th, 2022 Drew Angerer via Getty Images Since July, 37 Activision Blizzard employees have been fired or forced out and another 44 have been disciplined as the company … Continue reading Activision Blizzard faces wrongful death lawsuit over employee suicide
Marc Jadoul January 15, 2022 A few weeks ago, I gave a speaker training with the suggestive title “Death by PowerPoint”. Some of you may know the famous Dilbert comic with the same title that was published more than 20 years ago (please follow this link if you want to see it, as I don’t … Continue reading Death by PowerPoint – Yes, Seriously
Michel Fortin June 19, 2021 Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of … Continue reading The Death of Keywords and the Rise of Topics in SEO
Kristin Zhivago December 22, 2020 A good website design will grow your business; a bad website design will kill it. It is definitely possible to create a website and then watch it suck revenue right out of your company. We wouldn’t like that to happen to you. Here is our advice for avoiding the top … Continue reading Death by Website: 5 Website Design Mistakes to Avoid
The Death Of TV Ads by Kaila Colbin , Featured Contributor, December 4, 2020 The year was 2007, and newspapers were riding high. After literally decades of growth, global newspaper ad spend was nearing $125 billion in today’s dollars, second only to television and more than magazines, radio, and outdoor combined. 2007 was the … Continue reading The Death Of TV Ads
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing
