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Tag Archives: death

How martech vendors can navigate the slow death of net-new deals

The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. Gene De Libero on July 3, 2024   Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead … Continue reading How martech vendors can navigate the slow death of net-new deals

The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing

  March 20, 2024 The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing Whistleblowers such as John Barnett feel a sense of duty to report wrongdoing to uphold their profession’s standards. BY The Conversation A former Boeing employee who raised concerns about the company’s safety and production standards was found dead on … Continue reading The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing

Advertising might just be amusing itself to Liquid Death

By Jeff Beer     June 11, 2022   The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death

Activision Blizzard faces wrongful death lawsuit over employee suicide

Activision Blizzard continues to remove employees amid misconduct allegations But CEO Bobby Kotick reportedly tried to keep a lid on the exact figures. K. Holt @krisholt January 17th, 2022 Drew Angerer via Getty Images Since July, 37 Activision Blizzard employees have been fired or forced out and another 44 have been disciplined as the company … Continue reading Activision Blizzard faces wrongful death lawsuit over employee suicide

The Death of Keywords and the Rise of Topics in SEO

Michel Fortin June 19, 2021 Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of … Continue reading The Death of Keywords and the Rise of Topics in SEO

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing