There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ Mike Pastore on October 11, 2024 Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of … Continue reading What the LinkedIn debate over a HockeyStack report says about B2B marketing
October 02, 2024 Of course there was a Diet Mountain Dew ad during the vice presidential debate Red, blue, and radioactive green. BY Hunter Schwarz Minnesota Governor Tim Walz and Senator JD Vance of Ohio are both Midwesterners running for the same job. They’re also both fans of Diet Mountain Dew—making it the unofficial pop (that’s … Continue reading Of course there was a Diet Mountain Dew ad during the vice presidential debate
July 22, 2024 The return-to-office debate is settled: Offices are busier than ever A new “office busyness index” shows growing usage, even on Mondays. BY Nate Berg Offices around the country are slowly but steadily seeing workers return. According to a new set of monthly office occupancy data, offices are increasingly busy, with “busyness” up in … Continue reading The return-to-office debate is settled: Offices are busier than ever
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries. Gene De Libero on April 29, 2024 The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as … Continue reading The great debate: Activity vs. results
By Jared Lindzon After years of flip-flopping on remote and in-person work policies, most knowledge workers and employers seem to have reached a hybrid compromise, but questions remain as to whether the truce will last. While not every worker wants to work from home and not every employer is demanding a return to the … Continue reading The return-to-office debate may settling down—in a way that makes everyone unhappy
By Emily Price September 19, 2023 When it comes to hybrid work and working from home, the jury is still out for many employers on what the “right” solution might be in a post-pandemic world. But according to survey data released by the site Fiverr on Tuesday, the generation that is most interested in … Continue reading In the work-from-home debate, the generation most against RTO might surprise you
The Debate About Measuring What We Watch by Maarten Albarda , Featured Contributor, April 28, 2023 So the Advertising Research Foundation Audience x Science 2023 conference ended, and was immediately followed the next day by OpenAP’s briefing session for the joint industry committee that is attempting to “establish common standards for cross-platform measurement to enable … Continue reading The Debate About Measuring What We Watch
By Laya Neelakandan April 24, 2023 Imagine a world in which every detail in your office, down to the assortment of items on your desk, is available from the comfort of your home. Now, that possibility is not just imaginable, but entirely possible through Katmai, a virtual communications platform launching today that creates … Continue reading This startup is turning the RTO debate on its head by creating a digital twin of the office
Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’ by Dave Morgan , Featured Contributor, February 9, 2023 The video ad currency gauntlet has been thrown. I spent a good portion of (February 13, 2023) at NBCUniversal Advertising’s third annual technology conference, One23 — what TransUnion’s strategy vice president, Frans Vermeulen, aptly … Continue reading Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’
The Debate is Over – Yes You Need a Calendar Calendar / 11 Mar 2022 There are you trying to enjoy your Sunday. But, since the weekend is behind you, you begin to map out your upcoming week. Suddenly, there are a million racing thoughts going through your head. On Monday night, your kids have … Continue reading The Debate is Over – Yes You Need a Calendar
