Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal
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LinkedIn Debuts Job Search App
Gavin O’Malley @mp_gavin, (March 20, 2015) Expanding its mobile efforts, LinkedIn is rolling out a new Job Search app for Android users. The app features left and right-hand navigation menus and an action bar at the top of all main pages. “Having your job search at your fingertips can help the entire experience feel more … Continue reading LinkedIn Debuts Job Search App