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Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. Kath Pay on January 10, 2025 AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox … Continue reading Are these email subject lines deceptive, clever copywriting or bad data at work?
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Jay Mandel on March 22, 2024 Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us … Continue reading Ethical marketing in the age of hidden fees and deceptive pricing
Congressional lawmakers try again to secure some benefits for gig workers If passed, independent contractors could qualify for paid holidays and healthcare. A. Khalid @askhalid Evelyn Hockstein / reuters Senators Mark Warner (D-VA) and Todd Young (R-IN), along with Rep. Susan DelBene (D-WA) introduced a bill today that would create a $20 million pilot … Continue reading FTC wants to protect gig workers from ‘unfair or deceptive’ algorithms
Steven Imke — July 31, 2019 Follow @SteveImke — July 31, 2019 As we said in The Truth About Why Lying in Business is so Common, humans are born liars. Being able to detect if someone is lying or being less than truthful is a powerful skill to have. When your employee says “Sorry boss … Continue reading How to Spot Lying & Deceptive Behaviors
Patrick Antinozzi — October 19, 2017 Follow @pattitudez — October 19, 2017 “How do you find the time to do all of that?” This is one of the most common questions I receive from readers, followers, friends and colleagues. And, as it turns out, the answer is really simple. In fact, that answer is contained … Continue reading 11 Deceptive Ways You’re Wasting Your Most Valuable Resource
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season. Stephen Murphy on August 2, 2017 In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into … Continue reading 4 deceptive Google Analytics metrics that fool retail marketers
Melanie HowardJanuary 15, 2015 Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement agreement reached with advertising agency Deutsch LA, Inc. Deutsch LA was hired by Sony Computer Entertainment America LLC to develop an advertising campaign for the Sony PlayStation Vita (“PS … Continue reading FTC Cracks Down on Social Media Deceptive Advertising
