May 21, 2024 California’s Supreme Court will decide if gig drivers should be considered employees SEIU filed a lawsuit against Proposition 22, which classifies app-based drivers as independent contractors. BY Reuters California’s top state court on Tuesday will consider a labor union’s challenge to a ballot measure allowing app-based services such as Uber and Lyft to … Continue reading California’s Supreme Court will decide if gig drivers should be considered employees
March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now. President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide
By Emily Guy Birken February 10, 2024 The first year I filed my own taxes, I had to pick up a paper copy of the 1040-EZ form at my local library, fill it in with a black ballpoint pen, put it in a stamped envelope, mail it, and wait patiently for my paper refund … Continue reading Filing your taxes: How to decide whether to pay a CPA or DIY
By Andrea Liebross January 15, 2024 If you aren’t sure whether or when to delegate, you’re not alone. It’s one of the main things my clients often have trouble with. People often fear delegating. They worry about things such as others not doing the task well, or that delegating somehow implies they can’t pull … Continue reading 4 questions to ask to decide if you should delegate or do it yourself
By Sam Becker October 27, 2023 With the pandemic mostly behind us, U.S. companies are slowly rolling out return-to-office mandates for many white-collar workers. In fact, 90% of them plan to implement such policies by the end of next year, according to an August survey from Resume Builder. For employers, getting workers back into … Continue reading RTO or retire? Employers may be all too happy to push older workers to decide
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization. Chris Wood on September 12, 2023 Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data … Continue reading How to decide which generative AI tools fit your organization
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is. Pamela Parker on August 18, 2023 Most B2B businesses have some kind of account-based marketing (ABM) strategy. At the very least, they know who their most valuable accounts are and they … Continue reading How to decide if you’re ready for an ABM solution
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one. Pamela Parker on August 3, 2023 A marketing attribution and performance management (MAPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line … Continue reading How to decide if you need a marketing attribution and performance management platform
Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here’s a guide to determining that. Constantine von Hoffman on June 27, 2023 It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. … Continue reading How to decide if GA4 is right for you
A guide to determining whether a digital events platform can help your organization. Pamela Parker on October 5, 2022 Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital … Continue reading How to decide if you need a digital events platform
