August 31, 2024 Retirement isn’t just a financial decision. It’s a deeply existential issue The deeper issues of meaning, relevance, and identity that retirement can bring to the fore are more significant to some workers. BY The Conversation Most discussions of retirement focus on the financial aspects of leaving the workforce: “How to save enough for … Continue reading Retirement isn’t just a financial decision. It’s a deeply existential issue
Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts. Ali Schwanke on July 18, 2024 If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, … Continue reading How marketers can break free from decision fatigue
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. Brianna Miller on June 28, 2024 In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. … Continue reading 7 marketing strategies to conquer decision paralysis
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks
“Thursday Night Football” on Amazon’s CTV Prime Video will be company’s first time measuring live streaming ratings. Constantine von Hoffman on August 18, 2022 Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program … Continue reading Amazon decision to use Nielsen is big boost for beleaguered rating service
Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making
Roe V. Wade Decision To Change The Way Marketers Advertise by Laurie Sullivan @lauriesullivan, June 24, 2022 As laws in the United States continue to undergo massive change, one in particular — the overturning of Roe v. Wade, which transfers the right to abortion from federal to state governments — may prompt people to move … Continue reading Roe V. Wade Decision To Change The Way Marketers Advertise
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Plus, Crowdspring report finds consumers value rapport, trust from their chosen brands. Kim Davis on February 18, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief
