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March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help
Insights for designing an effective intake process that supports strategic decision-making and operational success. Nickole Brown on February 24, 2025 I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. … Continue reading Data-driven decisions start with effective intake forms
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. Kath Pay on December 5, 2024 Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing … Continue reading Why bad business decisions can hurt email deliverability
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024 In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions
Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team’s effectiveness. Ruben Ugarte on November 7, 2023 I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with … Continue reading Strategic vs. tactical decisions: How to find the right balance
Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles. Ruben Ugarte on August 30, 2023 Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the … Continue reading How hybrid teams can make better decisions
Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them. Ruben Ugarte on June 29, 2023 Marketers are known as the “creative ones.” They always come up with tag lines and quirky campaigns. However, creativity doesn’t always mean innovation, especially if that helps the business move … Continue reading How to find innovative ideas to fuel your marketing decisions
Here are the valuable metrics beyond opens and clicks that can impact your business. Chris Wood on November 8, 2022 Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available … Continue reading 6 email metrics to help reach marketing goals and make business decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions
Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
