Marketers Are Making Decisions Based On Stale Data: Study by Ray Schultz , April 7, 2022 Email teams should beware of stale data, judging by a new study from Heap: How To Miss Everything Your Customers Do (And How Not To). Nearly 30% of automatically captured events change their definition in the first six months. … Continue reading Marketers Are Making Decisions Based On Stale Data: Study
Tag Archives: decisions
8 Critical Financial Decisions for the Decade Leading to Retirement
Kiara Taylor January 13, 2022 After working for years to provide for yourself and your family, you look forward to a comfortable and enjoyable retirement. For many people, retirement can appear to be a distant goal, a faint but growing light at the end of the work-life tunnel. But distances are deceiving, and the final … Continue reading 8 Critical Financial Decisions for the Decade Leading to Retirement
The Truth About How Motivated Blindness Affects Business Decisions
Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Sebastian Compagnucci on August 5, 2020 As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But … Continue reading How search data can inform larger online business decisions
12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions
Meredith Wholley June 24, 2020 Companies need diversity. It is beneficial to an organization to think with a wider breadth of perspectives, it portrays a positive image to the public eye, and gives them access to the potential revenue gains from employing people who can contribute different things to the companies they work for. Unfortunately, … Continue reading 12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions
Make Essential Business Decisions for Success
Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success
Web Design Decisions that Damage your Digital Performance
Angela Hausman, PhD — May 13, 2020 When designing or doing a significant re-design of your website or other online properties, missteps that potentially damage your digital performance abound, meaning you fail to capitalize on the opportunities presented or even face poor returns on your investment. Major designs involve a multitude of decisions, each working … Continue reading Web Design Decisions that Damage your Digital Performance
Leaders, Help Your Team Avoid Making Bad Decisions
Deborah Holstein — April 3, 2020 “Teamwork makes the dream work!” We’ve heard this phrase (ad nauseam) so it can be received with a covert, cynical eye roll because we all know just how difficult it is working on teams. One of the most important teams in any organization is the one charged with creating … Continue reading Leaders, Help Your Team Avoid Making Bad Decisions
Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions
Sofia Wilton — January 30, 2020 Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they … Continue reading Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Random Posts on
How to Win More Business From Your Existing Clients
Build a strategy to grow your ABM program for 2019
3 Things Managers Should Know About the Gig Economy
Homegrown Marketing: The Hurdles To Localized Messaging
New Automated Shopping Extensions for AdWords
Wall Street layoffs continue across the board. Here’s the latest
3 Ways to Generate Leads on Social Media
SEO Tips to Conquer Google: 9 Mistakes and DIY Solutions
