Ellen Huxtable — July 14, 2017 Follow @abiztweet — July 14, 2017 In business, smart decisions can save grief in the present, and launch you into the future. On the other hand, just one poor decision can plunge you into a never-ending, frustrating morass. Your reputation, your effectiveness and potentially your career depend on your … Continue reading Smart Decisions, Bad Decisions
Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
Cheryl Strauss Einhorn — May 31, 2017 Follow @CherylEinhorn— May 31, 2017 We all grow up to be decision makers. Yet somehow there’s no well-established way to make high-stakes decisions well. That’s a problem since throughout life we’re faced with many of them –decisions that will have a long-term impact on our lives and on … Continue reading 4 Ways Your Company Can Make Its Big Decisions Better
Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions?
Michael Bellina — May 2, 2017 Follow @MigmanMedia— May 2, 2017 Twice per month, I get together with some fellow entrepreneurs and brainstorm with each other about our businesses. We typically have a part of the meeting where we have a topic for us to discuss. This is usually an aspect of business that we … Continue reading Are You Making Decisions or Knee Jerk Reactions?
Alexander Toll — January 31, 2017 — January 31, 2017 Recruiting is about building strong teams of driven people – and qualifications can’t always determine that Oprah Winfrey grew up poor and was an unproven radio host when she was hired at age 19 to do evening news. But her unusual, emotional, ad-lib delivery prompted … Continue reading What We Can Learn From Unexpected Hiring Decisions
Stacey Rudolph — January 10, 2017 — January 10, 2017 Did you know that free shipping is the second most popular influencer of online purchasing decisions? The phrase “free shipping” is music to the ears to many who shop online. Indeed, 90% of customers say that free shipping is the no. 1 incentive to shopping … Continue reading Does Free Shipping Influence Online Buying Decisions [Infographic]
Frank Rumbauskas — December 23, 2016 Follow @FrankRumbauskas— December 23, 2016 I don’t keep it a secret that I credit Napoleon Hill with all of my success; in fact, I re-read his master work The Law of Success 3-4 times each year and learn something new each time. If you’re not familiar with that book, … Continue reading Napoleon Hill’s Masterful Lesson on Making Quick and Definite Decisions
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016 Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data
by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
