Tag Archives: decisions

Tried and Tested Ways to Make Better Team Decisions

Teamwork Skills

by Liz KislikOctober 18, 2016 When leaders make decisions skillfully, everyone on the team wins. But when leaders are poor decision-makers, the team’s performance and culture suffer, and individual team members can lose confidence and become disengaged. Unfortunately, though, team members don’t always make good decisions on their own. They may not have the experience … Continue reading Tried and Tested Ways to Make Better Team Decisions →

How to use Google Analytics audience data to make media and marketing decisions

Google Analytics

Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Andrew Ruegger on August 29, 2016  Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through … Continue reading How to use Google Analytics audience data to make media and marketing decisions →

How Best to Make Technology Decisions For Your Business

Business Improvement

by Daniel Matthews March 21, 2016 Follow @danielmatthews0March 21, 2016 The number of technology ‘solutions’ for business is mind-boggling. How are you supposed to keep up? Should you even try? Wouldn’t it be better to simply find a solution when there’s a problem, instead of worrying about being so savvy? The old-fashioned model of doing … Continue reading How Best to Make Technology Decisions For Your Business →

Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away

Customer Acquisition

by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away →

How Your Website Affects Your Customer’s Decisions

Website Special Guidelines

by Rick Whittington December 24, 2015 Follow @rickwhittingtonDecember 24, 2015 You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they’re looking to form solution sets — possible solutions to the issues they face. Your virtual presence (website content, social media … Continue reading How Your Website Affects Your Customer’s Decisions →

How Willpower Works: The Science Of Decision Fatigue And How To Avoid Bad Decisions

Productivity

James ClearSeptember 29, 2015 Why do we make unhealthy and unproductive choices — even when we know we should do better? If you ask most people, they will say that poor choices are a result of a “lack of willpower.” But research from Columbia University is beginning to reveal that willpower doesn’t quite work that … Continue reading How Willpower Works: The Science Of Decision Fatigue And How To Avoid Bad Decisions →

To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]

Branding

Stacey RudolphSeptember 14, 2015 Just how influential are brand names to consumers’ buying decisions? The way people shop has dramatically changed over the years. Today, shoppers are less patient and marketers have a very small window of opportunity to influence their decision. As a result, many businesses employ different ambitious strategies to try to woo … Continue reading To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics] →

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