Tag Archives: Declining

Why brand trust is declining and how marketers can earn it back

Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. RJ Licata on July 12, 2024 Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics … Continue reading Why brand trust is declining and how marketers can earn it back →

How to Prepare for the Declining Power of Link Building in SEO

SEO Link Building

How to Prepare for the Declining Power of Link Building in SEO Nate Nead / 29 Dec 2022 SEO is not what it used to be. Search engines are changing faster than they have in the last decade, thanks in part to the help of artificial intelligence tools like OpenAI’s GPT-3. The unfortunate aspect … Continue reading How to Prepare for the Declining Power of Link Building in SEO →

Is demand for ads on streaming services declining?

A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year. Chris Wood on January 18, 2022 As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it … Continue reading Is demand for ads on streaming services declining? →

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Customer Engagement

What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend →

How Email Can Make Up For Declining Organic Facebook Reach

Email Marketing Tools

Miles DePaul — June 7, 2018 — June 7, 2018 If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with … Continue reading How Email Can Make Up For Declining Organic Facebook Reach →

Employee Engagement is Declining Worldwide

Employee Engagement

Ryan Scott — June 4, 2017 Follow @causecast— June 4, 2017 One of the top concerns for HR executives in 2017 is how to raise employee engagement, and for good reason. Engagement is on the decline across the world, and that spells trouble for business leaders everywhere. A recent study by Aon Hewitt has revealed … Continue reading Employee Engagement is Declining Worldwide →

Avoid FOMO, How Declining Certain Work Meetings May Increase Productivity

Productivity

Catherine Pidgeon — November 17, 2016 — November 17, 2016 The first step to reclaiming your inbox is understanding your communication behaviors and baselines – do you spend more than 20 hours per week in meetings and do you schedule more than 2-3 meetings per week with your team? If so, you may be distracting … Continue reading Avoid FOMO, How Declining Certain Work Meetings May Increase Productivity →

How to Counter Declining Employee Productivity

Employee Motivation

August 4, 2016 In today’s competitive business environment, one would think that employees are more productive than ever. With people putting in more hours at work, a business owner can easily assume that his team is maximizing its day and producing more output. However, the U.S. Department of Labor says otherwise. In a recent report … Continue reading How to Counter Declining Employee Productivity →

6 Studies Show Why Facebook Organic Reach is Declining So Quickly

Facebook Marketing

by Rob Petersen June 6, 2016June 6, 2016 50,000,000+ businesses have a Facebook page 1.48 is the average number of times these brands post each day 2% is their Facebook organic reach and it’s declining (source: DMR) 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their … Continue reading 6 Studies Show Why Facebook Organic Reach is Declining So Quickly →

E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]

eCommerce

Performance improvements occurred across all devices. Ginny Marvin on September 11, 2015 In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the quarterly report from Monetate. The gains were fairly modest, but notable after several quarters of declines among Monetate’s e-commerce customers. Conversion rates rose from 2.93 percent … Continue reading E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report] →