Learn to strategically select AI tools for your marketing’s success and discover top LLMs driving the industry. Lisa Peyton on April 18, 2024 I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces … Continue reading Decoding generative AI: Top LLMs and the app ecosystems they support
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Eric Douglas — March 8, 2019 Follow @LeadingResource — March 8, 2019 InspiredImages / Pixabay McKinsey Consulting surveyed more than 180,00 people at 81 organizations around the world and found that, of many different leadership traits, four stood out as the most important to people. Here they are: Solving problems effectively. This is all about … Continue reading Decoding Leadership: What Really Matters
Kevin George — March 21, 2017 Follow @imkevin_monk— March 21, 2017 Internet of Things – What’s the hullabaloo about it? While the entire web space is talking about it, IoT as it is popularly called, definitely makes for an interesting discussion to understand what it means for email marketing. Wait! Apart from the ubiquitous connectivity … Continue reading Decoding IoT for Email Marketing
by Annie McMindesOctober 20, 2016 We are impatient. In our always-on, agile, tech-obsessed society, we want what we want and we want it (October 30, 2016). We depend on fatter pipelines, fuller funnels and more prospects. And the only way to meet the rising demand is to work longer hours, without breaks, and stay connected … Continue reading Less is More: Decoding the Productivity Myth
Eric BerkowitzSeptember 4, 2015 Talking and writing can seem like two totally different ways of communication. No one talks the way they write, and the same can be said the other way around. Enter social language: practically a new means of communication, it has become how Tweeters, Facebookers and Instagrammers interact with each other on … Continue reading Decoding Social Language: Sentiment Analysis Redefined
