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Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. Lori Weiman on October 25, 2016 Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory … Continue reading Using PPC brand protection to decrease campaign costs by 51%
by Ben Camerota May 11, 2016 Follow @mvpvisualsMay 11, 2016 Small business owners wanting to get more from their SEO while decreasing spending know how difficult it can be to stay up to date with best practices. An SEO mistake can have tangible consequences in the form of a penalty in search results. These techniques … Continue reading Small Biz SEO: How to Improve Rankings and Decrease Spending
by Burke Alder February 4, 2016February 4, 2016 If you’re a customer success leader, the word “churn” makes you cringe. While there are many variations in how the term is used, it’s always a measure of attrition or loss, and it can refer to lost customers, contracts, MRR, revenue, contract value, or bookings. Decrease Customer … Continue reading 5 Best Practices to Decrease Customer Churn
by Sarah Beldo November 12, 2015November 12, 2015 We’re smack dab in the middle of one of the busiest shopping times of the year. Are you feeling the thrill of more traffic, more interest, more orders? How about the stress? Whether it’s a sale, an event or a holiday, a spike in the number of … Continue reading 5 Best Practices to Decrease Fraudulent Purchases During High Traffic Periods
Christine MarinoSeptember 21, 2015 Recruiting new employees can cost a pretty corporate penny. But the price tag of a new hire doesn’t stop after they’ve accepted your job offer. It continues through the onboarding, orientation and training processes. The key is understanding where you’re spending the most money and where a change in the hiring … Continue reading How to Decrease the Cost of Hiring a New Employee
Wishpond BlogMarch 1, 2015 As a fellow blogger you’ve probably noticed that no matter how engaging you think you are, most of your traffic is going to bounce as soon as (if not before) they’ve read the headline. Now, you can think “they’re a lost cause, anyway!” or you can take a good long look … Continue reading 9 Things You Can do to Decrease Bounce Rate on Your Blog
by Craig Ellis October 15th, 2014 Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC’s (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation … Continue reading 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC
National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to be redesigned. Users don’t like things to be difficult, its one of the cardinal rules … Continue reading SEP 23: Decrease Your Website’s Bounce Rate Today
