Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement by Karlene Lukovitz  @KLmarketdaily, September 29, 2022 Roku will enable deduplicated campaign reach and frequency measurement across tradtional TV, connected TV, desktop and mobile through Nielsen Total Ad Ratings. The companies previously announced that Roku use Total Ad Ratings to provide measurement on Roku media running through its One … Continue reading Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement →