Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool by Karlene Lukovitz @KLmarketdaily, (July 29, 2022) While mobile gamers’ acceptance of ads has improved somewhat, they are widely opposed to tracking by app publishers that monetize games with ads. Those are the big takeaways from the 2022 edition of the Gaming Spotlight … Continue reading Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible by Maarten Albarda, Featured Contributor, March 27, 2017 How quickly the world can change. Last week I wrote about the fact that U.K. advertisers seemed to move a lot more proactively than U.S. advertisers on addressing YouTubegate. I refer of course to the fact … Continue reading The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
