With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war. Alex Lirtsman on July 7, 2015 In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our … Continue reading Is Deep Linking The New Digital Marketing Battleground?
The mobile search platform is adding a keyword-driven advertising program to break down the walls between users’ apps with relevant deep links. Ginny Marvin on March 24, 2015 Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little … Continue reading Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps
Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats. Ginny Marvin on December 10, 2014 Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are … Continue reading Google Rolling Out Search App Engagement Ads With Deep Linking
