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Shrinking budgets aren’t a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. Gene De Libero on January 14, 2025 Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about … Continue reading Stop defending your marketing budget — start proving its value
By Morgan Sung February 09, 2024 Ahead of Taylor Swift’s presumed Super Bowl appearance, the spotlight isn’t on her relationship with Travis Kelce—it’s on how she’s getting to the game. Her most devoted fans are so eager to deflect criticism of Swift’s excessive private jet usage that they fail to understand the root of … Continue reading In defending Taylor Swift’s jet-setting ways, Swifties miss the point
by Jenifer Kramer Follow @jenerositymktgSeptember 6, 2016 Many of you have probably seen in the trades that the Kardashian sisters have sued one-time licensee, Haven Beauty, and won. The manufacturer was found guilty of not obtaining approvals on licensed products and then, to add insult to injury, failing to pay royalties on the sales of … Continue reading Defending Your Rights…
