Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
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Texas-based Excelerate Energy defies IPO dry spell with an impressive NYSE debut
By Christopher Zara April 13, 2022 In a sign that the U.S. IPO market might be turning a corner after a months-long drought, shares of Excelerate Energy rose sharply in their market debut on Wednesday. The Texas-based company, founded by oil tycoon George Kaiser, raised an impressive $384 million in an offering led by … Continue reading Texas-based Excelerate Energy defies IPO dry spell with an impressive NYSE debut