The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada. Constantine von Hoffman on June 5, 2024 In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism … Continue reading IAB Tech Lab releases Data Deletion Request Framework
Andy Stone February 8, 2022 There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% … Continue reading A Look at Data Retention and Deletion Policies and Compliance
Apps are regularly “cleaned out” by 60 percent of smartphone owners, says Yahoo. Greg Sterling on January 7, 2016 Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced … Continue reading Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
