Tag Archives: Delight

Take Control of Your Shipping: Increase Conversions, Cover Costs and Delight Customers

by Karen Baker February 23, 2016February 23, 2016 From the hundreds of surveys, polls, and studies published each year on ecommerce, one thing is clear: offering the right shipping rates and options to your customers is crucial to your success as a retailer. Getting this piece right can make the difference between losing a customer … Continue reading Take Control of Your Shipping: Increase Conversions, Cover Costs and Delight Customers

Learning to Understand and Delight Your Most Important Marketing Asset

“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads in the … Continue reading Learning to Understand and Delight Your Most Important Marketing Asset