Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Sam Shennan on May 6, 2024 Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the … Continue reading Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results
Tesla delivered over 405,000 vehicles in Q4 2022, setting a new company record Igor Bonifacic @igorbonifacic Tesla delivered 405,278 electric vehicles over the final three months of 2022, the automaker announced on Monday. That number represents a new record for the company, but it also fell short of Wall Street estimates. As recently as … Continue reading Tesla sets new company record after delivering more than 422,000 EVs in Q1 2023
By Wolf Ruzicka March 08, 2023 Today’s business leaders are understandably exhausted and stressed. Two years after the pandemic forced them to upend their business models and infrastructure, many are still grappling with how to compete effectively in the digital economy. With an economic downturn looming, business leaders and their teams are again … Continue reading Digital transformation not delivering enough value? Look at your APIs
A fifth of US teens use YouTube ‘almost constantly,’ with TikTok not far behind A Pew survey suggested Instagram and Snapchat adoption rose, but Facebook and Twitter are less popular among teens than in 2015. K. Holt @krisholt Xavier Lorenzo via Getty Images Pew Research has published a new report that examines social media … Continue reading DoorDash is now delivering purchases from Facebook Marketplace
Garry Grant — June 4, 2020 The Facebook advertising platform is robust and can be confusing to the newcomer. If your having trouble with an advertising campaign, there are a number of things that can be wrong whether it is failing to deliver the results expected or even not delivering at all. With that said, … Continue reading How to Get Your Facebook Ads Delivering
Michelle Morgan — March 15, 2020 Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results. So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns. We always start … Continue reading 4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Megan Heuer — March 11, 2020 It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on meetings and events to make connections, build relationships, and bring teams together — not to mention the big pipeline boosts these events … Continue reading Delivering Event Experiences Without Events: 9 Ideas to Make It Happen
Rick Goodman — January 28, 2020 4 Strategies for Delivering Solutions Oriented Feedback There are 4 strategies for delivering solutions oriented feedback that I use with great success as a motivational keynote speaker, I receive solutions-oriented feedback regularly from my clients. Delivering and receiving feedback as a leader is crucial for your growth and … Continue reading 4 Strategies for Delivering Solutions Oriented Feedback
At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. Amy Gesenhues on April 16, 2019 Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to … Continue reading The retailers and brands delivering first-rate mobile AR experiences
