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Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. Mark Meyerson on April 10, 2019 Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. … Continue reading A case study for delivering performance in a mature Google Ads account
David Dame — January 18, 2019 — January 18, 2019 One common misconception of agile is that it simply allows you to get everything done faster. This is simply not true. Agile allows us to plan a much smaller scope of work, delivering iteratively and incrementally to deliver the least amount scope needed to solve … Continue reading Delivering the Least Scope
Female CMOs Lead In Brands Delivering Customer Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2018 Seven of the top 20 brands in the fourth annual Brand Relevance Index (BRI) released Wednesday have female CMOs or heads of marketing. Netflix at No. 4, Google at No. 6, Samsung at No. 7, LEGO at No. … Continue reading Female CMOs Lead In Brands Delivering Customer Experience
How to deliver visually rich user experiences on mobile without dragging down page performance. We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images … Continue reading Delivering optimized media-rich content for mobile
Neil Shorney — January 12, 2018 Follow @NavanterLtd — January 12, 2018 EContti / Pixabay How many times do you plan a communication to your sales (or any other) team, deliver that communication, then realize that it had a very different effect from that which you intended? Sure, you said everything correctly, but your team … Continue reading Delivering a Clear Leadership Message
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen. Dayle Hall on November 10, 2017 Marketers have a lot of different priorities these days. One thing that many of us have in common, … Continue reading Delivering great customer experiences doesn’t happen overnight
Thanks to high consumer expectations and a surge in shipments, delivering goods for the holidays can be complicated. Contributor Tom Mucklow offers 10 tips to ease the holiday madness. Tom Mucklow on October 19, 2017 Last year, holiday e-commerce sales rose by 17.8 percent, and this year, revenue is set to hit an unprecedented $107 … Continue reading 10 tips for delivering holiday magic
Stephanie Heitman — August 10, 2017 Follow @stephheitman — August 10, 2017 SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t … Continue reading How Do You Know Your SEO Is Delivering Results?
CMO Priorities Conflict With Delivering On Customer Experience by Laurie Sullivan @lauriesullivan, April 25, 2017 New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and … Continue reading CMO Priorities Conflict With Delivering On Customer Experience
Brands Not Delivering On Content, Market Share Goes Unclaimed by Laurie Sullivan @lauriesullivan, February 16, 2017 As sophisticated search engine algorithms from Bing and Google look for “precise” answers to queries, brands just don’t delivering the content. Conductor’s report, released Thursday, analyzes the market share for organic content during the 2016 holiday season and calls … Continue reading Brands Not Delivering On Content, Market Share Goes Unclaimed
