Richard ShapiroApril 13, 2015 Many marketers spend too much time trying to figure out the nuances of how to sell or service various age groups, the Greatest Generation, Baby Boomers, etc. I think it’s a waste of time. The newest generation, defined as anyone born after 2004, is even yet to be named. However, scholars … Continue reading Should Service Delivery for Millennials Be Different?
Ian NewcombeFebruary 19, 2015 Delivery is now a key selling point and competitive differentiator in the multi-channel retail world but requires the right balance of delivery options to meet both the customer’s and the retailer’s needs. Have you got the balance right? Delivery used to be the bugbear of retailers frustrated at their inability to control … Continue reading Delivering on Your Delivery Policy
Brian SimFebruary 18, 2015 In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a … Continue reading A Closer Look At Cross-Device Targeting and Ad Delivery
Isaac Leung November 28, 2014 The unending march of progress is both an opportunity, and also a challenge for the advertising production professional. Modern ad delivery solutions can go a long way in helping deal with these challenges. Looking back at the history of TV advertising, and we see an industry driven as much … Continue reading 4 Upcoming Production Challenges – Why Ad Delivery Solutions Can Help
By Simon Johnston, Published November 1, 2014 So, imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions. The Internet compiled and lodged a list of grievances to be resolved before things could go back to operational normality. If this ever happened – … Continue reading Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead
