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Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
July 10, 2024 VW’s Audi factory in Brussels may close due to low demand for EVs Demand for Audi’s Q8 e-tron, launched in 2018, had dropped sharply and the carmaker was considering ending its production altogether, with one source close to the company saying this could happen in 2025. BY Reuters Volkswagen on Tuesday warned it … Continue reading VW’s Audi factory in Brussels may close due to low demand for EVs
AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2024 Pledges to reduce carbon emissions are contradictory to plans to invest in AI products. Google in 2021 shared plans to eliminate carbon emissions from its operations by 2030, but artificial intelligence (AI) infused in all … Continue reading AI Energy Demand: Google Carbon Emissions Rise Nearly 50% In 5 Years
Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024 For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing
IBM share price spikes to 10-year high, boosted by AI demand Graeme Hanna / Last Updated: Jan 25, 2024 IBM enjoyed a 12% spike in its share price on Thursday on the back of a better-than-anticipated revenue forecast. The upturn represents a more than 10-year high, supported by strong demand for its artificial intelligence … Continue reading IBM share price spikes to 10-year high, boosted by AI demand
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights. Nicola Agius on October 10, 2023 Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers … Continue reading Google Ads rolls out Demand Gen globally
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
By Michael Grothaus January 06, 2023 Impossible Foods, maker of the Impossible Burger and other plant-based meat offerings, has hired its first chief demand officer as it ramps up for expected growth in 2023. Industry veteran Sherene Jagla will take the debut role, the company said Friday, after serving as a senior vice president and … Continue reading Impossible Foods just hired its first chief demand officer as it ramps up for growth in 2023
It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement. Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year. Chris Wood on January 18, 2022 As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it … Continue reading Is demand for ads on streaming services declining?
