PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2024 Seventy-six percent of U.S. executives participating in a PwC survey released at Cannes Festival of Creativity said they will not be in business in 10 years unless their business model changes. It’s forcing innovative … Continue reading PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
targeting Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’ by Todd Wasserman , August 1, 2022 Mathieu Roche is cofounder and CEO of ID5, a company that provides “privacy-first user identification for digital advertising.” When Google announced last week that it was “expanding the testing” for the Privacy Sandbox for the Web, it pushed … Continue reading Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’
by Jessica McCarthy, Op-Ed Contributor, November 3, 2016 It’s understandable why some people feel influencer marketing is a “sneaky” form of marketing — especially with major brand blunders frequently rearing their heads. The Bootea blunder featuring Scott Disick (a self-proclaimed Lord and part of the Kardashian crew) from earlier this year is an example of … Continue reading Is Influencer Marketing Headed For Demise?
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? Lydia Jorden on July 18, 2016 at 1:30 pm Nuclear meltdowns, an … Continue reading 4 reasons the world would end at the demise of local SEO
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
March was Fraud Prevention Month. How fitting then, that I was a victim of fraud. While I don’t know if this was in any way related to the Heartbleed bug, which apparently left over 60 per cent of all websites on the internet vulnerable to electronic eavesdropping of sensitive information, it’s a reminder that being … Continue reading If you are a victim of financial fraud, like I was, here’s what to do
