by Warren Knight January 5, 2016 Follow @warrenknightJanuary 5, 2016 It is well and truly 2016 which means it’s time to revisit studies and data that might have changed. I always make sure the data I share is relevant to my audience and recent enough for it to be applied to a business at this … Continue reading The Demographics of Social Media Users in 2016
Derek OverbeyMay 3, 2015 Discovering valuable information about your customers has always been coveted in the business world. The reasoning behind this is logical. If you understand who your customers are, you can strengthen your relationship with them, build trust and credibility. You can also collect the information needed to make the right decisions for your … Continue reading 10 Questions To Ask In Your Business Demographics Survey
Amanda DrinkerApril 26, 2015 More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and lead generation (83 percent) being their primary goals*. Will you score those ad dollars? The race is on. You may think you know your Audience, maybe you even developed personas based … Continue reading How to Make More Money with Audience Demographics
By Mark Irvine, Published October 6, 2014 As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your … Continue reading AdWords Quietly Launches New Demographics Targeting Tab
