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Jessie Coan — August 16, 2019 Follow @jessiecoan — August 16, 2019 geralt / Pixabay Data bombards decision-makers from all sides. And while there is no right answer when it comes to capitalizing on data, the ability to quickly transform it into insights about consumers is what increasingly separates Best-in-Class companies from All Others. The … Continue reading Why You Need an Insights Department and How To Build It
Ray Costello — October 27, 2018 — October 27, 2018 In an era where cybersecurity regularly makes the headlines and data is increasingly valuable, it’s often IT professionals who take the spotlight. While tech pros are certainly critical to information security safeguards, they aren’t alone. Your HR department can and should play an important role … Continue reading How Your HR Department Can Improve Information Security and Prevent Data Loss
Emilia Javorsky Experts at Oxford University and elsewhere have estimated that the risk of a global human extinction event this century—or at least of an event that wipes out 10 percent or more of the world’s population— is around 1 in 10. The most probable culprits sending us the way of the dinosaur are mostly … Continue reading Why Human Extinction Needs a Marketing Department
Jeanette Nyden — November 15, 2017 Follow @JeanetteNyden — November 15, 2017 Recently I received this email from a coaching client, who is a contract administrator on the buy-side. His concerns and my advice are applicable to sales-side contracting too. “How do I intelligently bring the contractor’s exceptions (to our master agreement) to the Law … Continue reading How to Bring Counterpart Redlines to the Law Department for Review
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017 More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Kelsey Steuer — August 9, 2017 Follow @WorkingEvolved — August 9, 2017 rawpixel / Pixabay Each Human Resource department handles day to day operations, and any or all of the following: recruiting, screening, interviewing and placing workers. They also regularly take on employee relations, payroll, benefits and training. Further, Human Resource managers plan, direct and … Continue reading Amplify Your Human Resource Department with Social Collaboration
Mark Miller — February 9, 2017 Follow @MMtwopointfive— February 9, 2017 Find a job you’re excited to come to every day. Technology and the nature of modern business are rapidly expanding the traditional workplace far beyond cubicles and office buildings. Remote marketing staffing and team members that contribute their productivity and expertise away from a … Continue reading CMOs In Pajamas: Could You Lead a Marketing Department Remotely?
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
by Mike Moran March 26, 2016 Follow @MikeMoranMarch 26, 2016 This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s a topic that has legs, because someone recently asked me this very same question … Continue reading What to Tell Your Legal Department About the Risks of Social Media
