Gartner: Generative AI Once Again Shaking Up Marketing Departments by Laurie Sullivan @lauriesullivan, August 23, 2023 Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools based on generative artificial intelligence (GAI), but another 63% said they plan to do the same within the next … Continue reading Gartner: Generative AI Once Again Shaking Up Marketing Departments
By Jessica Bursztynsky October 11, 2022 The Labor Department unveiled a proposal on Tuesday that would impose additional barriers on companies trying to claim workers as independent contractors rather than employees, which some believe could overhaul the business models of rideshare and delivery giants. The new rule would essentially take the … Continue reading The Labor Department’s new proposal would be a huge win for gig worker advocates
Aligning ops teams is critical to implementing a buyer-first strategy. Corey Patterson on April 20, 2022 “The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If … Continue reading How to implement a buyer-first digital strategy across departments
What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change? Steve Petersen on December 1, 2021 Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department. There are probably plenty of reasons why this may occur. One main reason is when … Continue reading Finding tech solutions for departments outside marketing
Liz Kislik November 14, 2021 If interdepartmental disagreements are not part of your daily life, you can skip reading this piece. But I hear about these situations frequently, and two cases of this kind of dispute came my way just recently. One of my clients had a problem with a department that characterized another department … Continue reading When Departments Fight, Is It More About the People or the Work?
Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments
Deborah SweeneyJuly 20, 2015 There’s the marketing meeting, the engineering meeting, the sales meeting, but what about the meeting with more than just one department? Your company’s departments are the epicenters of specialized information. Departments need to work together more than ever before to ensure a strong channel of communication. In today’s times of rapid … Continue reading 4 Reasons to Have Collaborative Departments
Paul KeijzerFebruary 21, 2015 There’s no reason to reinvent the HR Best Practice wheel when there are so many companies who have policies, procedures and practices which have proven to be successful year after year. Of course, they all depend on where you work, the readiness of all stakeholders to implement them and the maturity … Continue reading Top 4 Habits of Highly Successful HR Departments
