August 27, 2024 Employers: Our employees’ mental health depends on us Offering benefits is just the start. Care must be accessible to staff members, and that helps them—and us. BY Melissa Frieswick It’s past time to take action on employee mental health. By 2030, mental disorders are projected to cause $16.3 trillion in cumulative loss in … Continue reading Employers: Our employees’ mental health depends on us
May 11, 2024 Practical optimism can be learned. A psychiatrist explains how and why your well-being depends on it Dr. Varna spent the past 20 years studying how we can all benefit from the wellspring of optimism and reap its benefits, even if you are the glass-half-empty-type. BY Next Big Idea Club Dr. Sue Varma is … Continue reading Practical optimism can be learned. A psychiatrist explains how and why your well-being depends on it
Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection
Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition. Tim Parkin on July 6, 2023 Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always … Continue reading Here’s why your marketing’s success depends on insights
By Sam Becker August 06, 2022 Data is as good as gold these days, and Americans are creating a lot more of it than they likely realize. During 2020, for example, it’s estimated that the typical person created 1.7 megabytes of data every single second of every day. It’s extremely valuable, too, and many … Continue reading How much do Americans think their personal data is worth? It depends on where they live
By Jared Lindzon February 18, 2022 Over the course of her career, Tiffany Jung experienced different challenges maintaining a balance between her professional and personal life. When she began her career at a law firm, Jung says there was no such thing as work-life balance (or the sometimes-preferred term, work-life integration). Employees were … Continue reading Who is responsible for protecting work-life balance? It depends who you ask
By Siddarth Taparia–Minutes August 30, 2020 If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity speakers, VIP access, exclusive private dinners, mobile-first ticketing, and a wide assortment of high production value add-ons—one of which being a film recording … Continue reading The future of live events is here and depends on these 4 factors
As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Bailey Gray on January 27, 2020 Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking … Continue reading Your reputation depends on a solid (and legal) online review strategy
It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Simon Heseltine on July 23, 2018 Have you ever had this conversation with someone from upper management? Boss: “If we implement … Continue reading How to project SEO traffic levels and avoid saying, ‘It depends’
