Elizabeth Williams — December 26, 2018 Follow @bizmkter — December 26, 2018 Most job descriptions suck. But even the ones that don’t suck, rarely tell the truth. This is a post I contributed earlier this year to The Cooper Review. We’re Hiring! Are you an Awesome Marketing Manager? Here at Angst Co., you matter. Whether … Continue reading Truth in Job Descriptions
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Paul Shapiro on June 14, 2018 Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case … Continue reading Reducing the time it takes to write meta descriptions for large websites
Dale Keipert — May 16, 2018 Follow @360Interactive — May 16, 2018 Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML … Continue reading How To Write Meta Descriptions
Amanda Clark — February 27, 2018 Follow @GrammarChicInc — February 27, 2018 Pixabay Mere weeks ago, Google announced a fairly major shake-up to the status quo. Meta descriptions, which have long been limited to 160 characters, can now be up to 320 characters—effectively doubling the size of this crucial online real estate. What are Meta … Continue reading Meta Descriptions are Longer—and More Important—Than Ever
Amanda Clark — January 22, 2018 Follow @GrammarChicInc — January 22, 2018 Believe it or not, YouTube is the second largest search engine in the world; only Google outshines it. And the user base for YouTube has long surpassed the one billion mark. So if you’re looking for ways to generate visibility for your brand, … Continue reading Write YouTube Video Descriptions That Make Your Content Rank
Devin Pallone — January 7, 2018 — January 7, 2018 Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions … Continue reading How to Write Product Descriptions That Actually Convert
Shane Barker — December 15, 2017 Follow @shane_barker — December 15, 2017 The ultimate goal of a business is to sell their products or services. To grow your business, you must make sure that your products or services are attractive to consumers. For ecommerce businesses, it’s essential that you showcase your products in a way … Continue reading How To Write Product Descriptions That Convert
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers. John Lincoln on September 11, 2017 When it comes time to write a product description, you need to do a lot more than simply … Continue reading 12-part recipe for product descriptions that sell
Amanda Murray — July 14, 2017 Follow @amanda1murray — July 14, 2017 What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In … Continue reading Everything You Need to Know About Meta Descriptions
Amanda Clark — June 12, 2017 Follow @GrammarChicInc— June 12, 2017 Here’s a lesson from SEO 101: When Google makes announcements or recommendations, it’s always best to listen. Believe it or not, Google tries to help Web developers, marketers, and small business owners thrive in their SEO efforts, and that includes all aspects, ranging from … Continue reading Why Should You Improve Your Meta Descriptions? Because Google Says So.
